Do you want to know about the benefits of SEO? SEO helps small business owners build fast, strong, and user-friendly websites that rank high in search engines, which in turn helps to bring more qualified customers to their sites and ultimately increase conversion rates.
SEO also helps to build brand awareness for your business as a search engine. Users are more likely to trust sites that are on the first page of search engine result pages (SERPs) than those brands.
If considering a small business owner, you should hire an SEO expert to build a strong web presence and bypass your competition to get new customers for your business and take it to the next level needed.
Table of contents
- 1 What is SEO ?
- 2 10 Key Benefits of SEO For Your Website in 2021-22
- 2.1 1. SEO is the Largest Source of Site Traffic
- 2.2 2. SEO can decrease your cost per acquisition
- 2.3 3. SEO is a long-term strategy
- 2.4 4. SEO influences purchasing decisions
- 2.5 5. SEO increases your brand awareness and equity
- 2.6 6. SEO increases customer attribution or “touches”
- 2.7 7. SEO drives offline sales
- 2.8 8. SEO is more cost-effective than paid advertising
- 2.9 9. SEO will assist you to break into new markets
- 2.10 10. SEO improves your overall marketing ROI
What is SEO ?
Search engine optimization or SEO is the method of raising organic traffic to the search engine results page (SERP). It is also known as organic search or listing. If you want to increase your rank for all keywords, then you have to execute SEO to raise your rank.
Assume you have started a blog for ice cream recipes, but your website does not rank high in organic search results. There may be several reasons for this happening:
- You use poor link building methods
- Your webpage load time is weak
- Your competitors have more useful content
- You use inadequate keywords
- Your website is de-indexed by mistake
- Your website won’t have a good user experience
To rank high on SERP, you need to know how search engines work. In this article, you will learn how Google ranks websites. What is the different types of SEO, and by using different SEO ways you can increase your ranking.
10 Key Benefits of SEO For Your Website in 2021-22
This list of SEO benefits will inflate your mind. You will be appreciative to read it. Every business wants to invest in search engine optimization. Here are the 10 Key Benefits of SEO For Your Website in 2021
1. SEO is the Largest Source of Site Traffic
SEO is one of the best ways to join in inbound marketing. When users search for something that is relevant to your niche, domain, or industry, they know what they want and are actively seeking information/leads. For example, it helps to target a specific demographic and bring quality traffic to your site, while not being intrusive or annoying, such as TV advertising or telemarketing. SEO is very customer-focused and can help you target a specific class of people online.
Google is probably the most popular search engine, handling around 63,000 searches per day! This means that anyone can visit the site who has a desktop or smartphone and an internet connection at least once each day to find answers to their search queries.
No. 1 organic search result on Google SERP receives 32% of clicks, while the top three organic search results receive 75% of all traffic. With SEO, you can reach people who are offering for you in an efficient way. Various reliable studies have found that it accounts for 53% of site traffic, making it one of the top benefits of SEO for small businesses.
2. SEO can decrease your cost per acquisition
Another benefit of SEO is that it is “free”. It is much less costly than advertising to get customers. The only costs in SEO are the costs of choosing the best SEO company. Besides, you have experience in website coding and Google algorithms. You will need an SEO firm or agency to improve your ranking and reap the benefits of SEO optimization services.
3. SEO is a long-term strategy
SEO is a long-term strategy. It may take 6–12 months to see an optimal ranking. Though, just as it takes time to move the ranking, it takes time to move the ranking down. Once you obtain the top positions, you unusually go down. This would be the only reason for the rise in SEO competition or due to a change in Google algorithm.
4. SEO influences purchasing decisions
SEO significantly influences purchasing decisions. This is due to the increased trust and security mentioned in our earlier points. Use SEO to improve your progress by significantly influencing shopping decisions on the web.
5. SEO increases your brand awareness and equity
Conversion aside, SEO will also discover your brand equity. In other words, SEO will help make people conscious of your brand. Consciousness is significant because your website visitors may not every time be ready for purchase. However, by being conscious of your sacrifices, they may purchase in the near future.
6. SEO increases customer attribution or “touches”
While your experience is increasing, SEO will concurrently increase your customer quality points. There is a speciality that the number of times your audience sees your brand. The more often they see your business, the more inclined they are to buy from your business. A strong SEO ranking will help you dramatically improve your touchpoints with dormant buyers.
7. SEO drives offline sales
Do your customer’s research online before visiting your store? Of course, they do! Because most people do their research online, SEO also makes offline sales. This is because they are using search engines to do their research, but can visit your store or actually call to buy your products. Therefore, SEO has a huge increase in driving offline sales.
8. SEO is more cost-effective than paid advertising
This is a no-brainer. SEO is more cost-effective than paid advertising. In fact, the average CPC (Cost Per Click) examining all the industries is $2.32. Why spend money to look at the PPC experts when you can do your work in organic search results using effective SEO? Once you rank raised on search engines, you do not have to pay for clicks from search engines. And you will not have to worry about your PPC budget. Check your PPC advertising campaigns and give more results to the # 1 SEO ranking.
9. SEO will assist you to break into new markets
SEO will help you get into new markets. Once your website is optimized, you can start developing your website to target other keywords. The keywords you pick may be new products or services that you can offer. You can rely on search engines to drive qualified traffic to your new offerings, which will help you enter new markets.
10. SEO improves your overall marketing ROI
As previously stated, an integrated marketing campaign will affect SEO rankings. This not only affects your SEO ranking, but your overall ROI will be higher than all your marketing activities. According to the latest studies accompanied, it proves that organic traffic can result in more than 40% of business revenue. What’s more, local searches account for more than 18% of purchases within that day.