“The first impression is the best impression. Mobile App onboarding practices always helps you to make the first impression.”
Take a look at the stats:
One in four mobile apps is abandoned after the first launch.
78% of users drop an app just 74 hours after the download.
Getting users to sign up for an app is difficult.
Businesses put too much effort, time and money into making a mobile app, only to lose those handfuls of users the very moment after their first use. According to market research, ‘The average app loses 78% of its daily active users within the starting three days post-install.’
Is this the result of poorly made apps? Majorly, yes but not always! Your app may be one in a million but if the users cannot understand how to use it and get the most value from it, they’re most likely to uninstall it in the first place.
Table of contents
- 1 What is mobile app onboarding?
- 2 Why is app onboarding important?
- 3 How many types of onboarding are there?
- 4 Top 3 Benefits of using Mobile App Onboarding
- 5 Top 7 Best Mobile App Onboarding Practices Checklist 2022
- 5.1 1. Emphasize your value proposition
- 5.2 2. Short & Simple Sign-up Process
- 5.3 3. Include an option to ‘skip’ the onboarding
- 5.4 4. Compact onboarding screens
- 5.5 5. Ask for only essential information
- 5.6 6. Go for animation
- 5.7 7. To onboard or not to onboard?
- 5.8 Frequently Asked Questions ( FAQ’s ) – Mobile App Onboarding Practices
What is mobile app onboarding?
It is the process of winning new users who engage with your app enough to keep using it, instead of abandoning it in the first few minutes.
Beyond just building an exceptional app, you need to ensure that it connects with the targeted audience and makes an impact. In general terms, an app needs to successfully onboard and increase users within the first interaction. You need to engage and satisfy your visitors from the starting by providing them with an efficient omnichannel experience. You can also hire mobile application development companies to build your app and make your users feel welcomed.
And this is where the mobile app onboarding process comes in. The motive is to assist the users to operate through the mobile app and explore all the features within.
If you are thinking about launching an app, you need to maintain an onboarding process that guarantees a long-term profit. In this blog, we will cover different types of mobile app onboarding, the benefits of using mobile application onboarding and review some of the best mobile app onboarding practices you need to consider for your mobile app.
Why is app onboarding important?
These days users don’t want to read how to use an app but get improve from its use instantly.
According to research, 23% of apps are used only once, and 62% of consumers will abandon an app within 11 uses.
Since more than 20% of users use an app only once after downloading, it is important to design an engaging onboarding process that appeals to them and they use your business app again.
How many types of onboarding are there?
There are 3 main types of mobile app onboarding techniques:
Just like the name implies, the idea is to show the users the benefits or value an app has to offer. The purpose is to increase the conversion rate. Here, you define your mobile app without having to go inside.
2. Function-oriented onboarding
This onboarding technique is directed at the functionality of an app and teaches the users ways to operate it. The process includes a demo of the activities performed in the app to guide the users.
3. Progressive onboarding
For the things we have to learn before we can do them, we learn by doing them.
Progressive onboarding states that users learn more about an app by using it. In this practice promotes new information on the mobile screen as the users continuously navigate through a step by step tutorial of your app. It helps them to understand the basic functionality of your app.
Top 3 Benefits of using Mobile App Onboarding
1. Improved User Experience
The very first seconds of the first screen of your app decide the fate of it. Therefore, the best and collective onboarding experience would secure active users on your app.
Everyone wants to get into the tech but the easy way. Guiding users via specific instructions can make their app navigation easy. The more easy the app is, the smoother the app flow would be and that would immediately result in an enhanced user experience.
2. Mobile App Onboarding Features
Through the onboarding practices, you can ease the task of getting the users to understand the features, functionality of the app.
3. Increased App Retention Rate
The onboarding process can either make or break the fate of your app. That is why it is crucial to pay attention to the features and focus on the mobile onboarding flows too. Keep your app functionality detailed yet engaging to hook users to the app.
Top 7 Best Mobile App Onboarding Practices Checklist 2022
In this part, we have featured the top 7 best mobile app onboarding practices that are guaranteed to keep your users cheerful, well-informed, and hooked to your app.
1. Emphasize your value proposition
‘Here’s what our product can do” and “Here’s what you can do with our product” sound similar, but they are completely different approaches.’ says Jason Fried.
The onboarding process should explain what an app has to offer and how the users can be enticed from it to download and use it. Showcasing the amazing features and functionalities that can be helpful will win you the users for a long time.
2. Short & Simple Sign-up Process
Ideally, the sign-up process of your mobile app should be quick, simple, and easy. If you want to increase the number of downloads, make sure the sign-up is simple and completed in minimal steps.
Provide the options of signing in to your app with existing social accounts. It makes the process easy for your users.
You can also opt for no login at all. If login is not of importance for your mobile application, just leave it out.
3. Include an option to ‘skip’ the onboarding
It is advised to include an option to skip the onboarding process. The majority of users are impatient and prefer to direct themselves to the features. In this tech-savvy era, people simply love to explore the product by themselves, instead of going through the instructions.
4. Compact onboarding screens
Keep your screen minimalistic and focused if you care enough about your potential users. People tend to get overwhelmed if there are pages and pages of text-heavy explanations especially when they are using the app for the very first time.
Your onboarding screen should focus only on important things. Summarize your whole concept within a line. Also, there is nothing to make your onboarding flow to be complicated or too much. Just make it attractive to a confident user experience.
5. Ask for only essential information
According to a recent study, ‘61% of the users chose not to install or uninstall an app once they found out how much personal information the app asked for.’
Asking for unnecessary information can act as a point of friction between your app and users. Request only for the knowledge that is really needed as humans tend to get annoyed by unneeded questions.
6. Go for animation
Your app has just 5 – 10 seconds to draw the attention of your users. Animation can be a nice shot to make a great impression and encourage further user interaction with your app.
Animated illustrations can woo customers easily and are more interesting than normal images. Moreover, they can be merged with brief content and put those boring texts away.
7. To onboard or not to onboard?
The progress of a mobile Application starts with user onboarding. Follow these best practices to create a delightful experience for your users
Frequently Asked Questions ( FAQ’s ) – Mobile App Onboarding Practices
mobile app onboarding is the process of winning new users who engage with your mobile app enough to keep using it, instead of abandoning it in the first few minutes.
Mobile app onboarding is important to design an engaging onboarding process that appeals to them and they use your mobile app again.
There are 3 main types of onboarding techniques
2. function-oriented onboarding
3. Progressive onboarding