Whether a business or an entrepreneur, everyone has their own story of success. The companies on the threshold of their startup will begin to action right after reading this article. You can easily divert the way of your business by deploying an app that represents your brand. I know you might have heard of it hundreds of times because of its general nature. But to be honest, for most businesses, a mobile app is the potential business strategy. You are possibly perplexed and confused about how to make mobile application that are useful for your business growth. Let’s see in actionable steps how you can do so.
But first, let’s have a sneak-peak to the industry analysis.
Table of contents
- 1 Industry Analysis of Mobile Apps
- 2 How to Make Mobile Application that can Optimize your Business Prospect
- 3 Surge in Social Media User
- 4 Evolution of Time Spent on Social Media
- 5 Discussing how Developing an App can optimize your Business Prospect
- 6 A Step-by-step Guide on How to Make Mobile Application for your Business
- 6.1 1. Get an Idea or a Problem
- 6.2 2. Validate the Needs
- 6.3 3. Design User-flow and Features
- 6.4 4. Eliminate Non-core Features
- 6.5 5. Hire a Developer and Designer
- 6.6 6. Integrate your App with Google Analytics
- 6.7 7. Create Developers Account on App Stores
- 6.8 8. Value Feedbacks and Improvise
Industry Analysis of Mobile Apps
According to the reports released in 2019 by AppAnnie, there were 194 billion downloads recorded in 2018. The App Store consumers spent $101 billion in 2018, as the average time spent by a mobile user was 2 hours 22 minutes.
According to Grand View Research, the mobile apps market size was $170.52 billion in 2020, whereas the forecasted revenue of 2027 is estimated to be $366.34 billion. If you look at such an aspect, the estimated CAGR from 2020 to 2027 is 11.5%.
Source: Global Mobile App Market Size
While reading these estimated figures, you can easily conclude that it’s worth investing in developing an app that not only leverages your business capabilities but also allows you to have a walk on the streets paved with gold.
As the tale entails, let’s know-how developing an app can optimize your business prospects.
How to Make Mobile Application that can Optimize your Business Prospect
Before we walk through the potential factors that can optimize your business prospect, let’s have a quick look at the data of Global Mobile, Internet, and Social Media.
According to the reports released in 2019, the world’s population is 7.83 billion. There are 5.22 billion unique mobile users, equating to 66.6% of the world’s total population. There are 4.66 billion people who use the internet, from which 4.20 billion people are active social media users. The penetration rate of active social media users is 59.5%. From which the mobile social media users are 4.20 billion globally. Within the last 12 months, the figure has grown by 490 million, delivering growth of more than 13% y-o-y.
Fact: The most bewildering fact is that 15.5 users join social media every second.
Surge in Social Media User
In 2020, the number of social media users surged to 1.3 million users every day. But the graph speaks otherwise for 2021. As the number of users has hiked by 13%, more than half a billion new users will take the global total to 4.2 billion by the start of 2021. If the number of users increases, it’d be worth considering how much time is spent on social media globally.
Source: Surge in Social Media Use
Evolution of Time Spent on Social Media
Now in 2021, the typical social media user spends 2 hours 25 minutes each day on average. In Q3 of 2015, the average spending was 1 hour 51 minutes which significantly increased by +14.8% in Q3 of 2016 to 2 hours 08 minutes. In Q3 2017, 2018, 2019, and 2020 the significant increase were recorded was +5.3%, +5.6%, +1.7%, and +0.4% respectively.
Fact: When added together, social media users will spend 3.7 trillion hours in 2021 globally, i.e., it’s equivalent to more than 420 million years of combined human existence.
I know you’re curious to know how to make mobile application, but at first let’s discuss how developing an app can optimize your business prospects.
Discussing how Developing an App can optimize your Business Prospect
Steps for creating an app is a bumpy-road process, but still, mobile apps offer various advantages for a business or an entrepreneur. Apps not only represent your brand but also helps companies gain a user database and customer engagement. There are four benefits of developing an app that optimizes your business prospects.
Accrual Customers Loyalty
Nowadays, a mobile app builds a direct relationship between you and your customers. Every user wants an app with navigations where a user can find the exact product with ease. When you design an interactive program, it increases your engagement and helps you gain customer loyalty.
Enhances your Accessibility
Every mobile app is accessible, but the customer should feel safe while browsing the products and purchasing. That is why, when a user interacts, they should not feel trapped in fraud in the mobile environment.
Tech-up your Brand to Sense More Human
An extra channel added for customer assistance can reflect your brands as more human. With the increased connections built with customers, your brand feels more real. For instance, your app must solve the generic questions raised by a customer for offers, suggesting direct services they want, and numerous others.
Build Database for Prospects and Clients
If a user downloads your app to make a purchase, don’t automatically acquire the user’s data. Always first take permission to gather the user’s data. If allowed, you can later use the data for personalized ads or suggesting recommendations based on their last purchase. If you know what content is optimal for your brand, the data gather can be proven highly beneficial.
We have touched all the grounds, from industry analysis to optimizing business prospects, hitherto. It’s time to know how to make mobile application with the best features to weigh your brand against gold bars.
A Step-by-step Guide on How to Make Mobile Application for your Business
Mobile application development services have witnessed a paradigm shift since the last decade. These all have evolved from traditional websites to mobile apps and Progressive Web Apps during the long journey. With the standstill development team we have off-shore or in-house, their even a belittle contribution in process of creating an app has made a lot of difference. That’s why we are empowered with such technologies that make things easier for us.
Long story short, I have a structured overview of how to make mobile applications for you. These steps to creating an app may need a bit of modification, as every brand’s needs differ from one another.
1. Get an Idea or a Problem
Already having an Idea, move to step two. Wait, if you don’t, continue the read to know how to make a mobile application. Are you willing to develop an app but don’t have a peculiar idea? Well, all you need is to look for a problem faced by people around you. What’s impressive about the problems is that they are everywhere.
Have a look at the entrepreneur you follow. They have received pedagogy from the natural world, and with a snap, entrepreneurs find the problem to solve next. Every product you use is designed and developed to solve an issue. For instance, you want to travel abroad; you got planes. Jot down the list of exhaustive ideas that presume to you as an issue, think how you can solve them, and shortlist the one that makes sense.
2. Validate the Needs
To validate the need to develop an app, you can use the tool Google Keyword Planner to search for the number of people seeking the solution to your issue. Another possible way is to design and deploy a landing page that broadly expresses your app’s idea. You can seek the user’s interest through email signups.
3. Design User-flow and Features
When you validate your app, it means that you’ve got something that people are looking for. Now, it’s time to detail your product on a document or use a wireframing tool. When you jot down the idea on paper, you must try to be as descriptive as possible. The more detailed you are, the more comfortable for a developer to develop an mobile app to efficacy.
Once you’re done with detailing, try to design a user flow that how the user will navigate from one page to another while using your app. Concurrently, make a list of features you want in your mobile app and write how you want them to behave when called.
4. Eliminate Non-core Features
Now, your user-flow and features document is all set to be filtered. It’s time to look at the list of features that matter to your app and start removing unnecessary features. The “best value features” should not be fused in the first version of your app and added in the later versions. Initially, it will keep the cost of developing an app down and will help you place a standstill foot in the market quicker.
5. Hire a Developer and Designer
I’ve heard most entrepreneurs are looking to deploy an app that looks attractive. Wait! You should not repeat the same mistake. Your app’s design is not to look eye-catchy, but how the user will experience it matters the most.
It is crucial to hire professional designers and developers to develop and deploy an app to its highest efficacy. To check their credibility, you must ask for their portfolio and visit the possible apps online they’ve developed.
6. Integrate your App with Google Analytics
Analytics is the free Google online application that helps you track the users’ actions from the number of downloads, user engagement, and customer retention. Your app’s heat map allows you to identify which location in your app is mostly targeted by users to gather information. To get free insights into your app, you can use the tool Flurry.
7. Create Developers Account on App Stores
Once you are done with developing an app now, it’s time for its deployment. You can register for a developer’s account on the App stores where you want to deploy your app.
8. Value Feedbacks and Improvise
As your app goes live, the first hundred customers will give insights into improving and enhancing your app. Enhancements and changes are crucial, so respect the reviews submitted by the customers and improve accordingly.
In conclusion, the steps are not sacrosanct, but these are the guidelines you must consider before developing an app. Now you all-set to gain the initial pace required to how to make mobile application for your business. The only thing to remember is ‘success lies where the changes occur’